Support to innovators Improve the market readiness of your innovation:

The programme includes a 2-day business work¬shop and an in-person wrap up session. There, in-novators work face-to-face with BRIGAID experts to assess their business, identify key challenges, opportunities, and gather personal feedback – as well as prepare pitches to sell their business and innovation in the real world.

The MAF+ is an online assessment and deci¬sion-support system that helps innovators chal¬lenge their business idea and make strategic decisions around it. At its heart, it is a structured series of interactive business development exercises that enable innovators to define their mar¬ket, recognize the key values of their innovation, identify opportunities, evaluate competitors, and conceive a suitable business model.

Climate adaptation and business experts from the BRIGAID consortium accompany the innovators every step of the way. Alongside succinct instruc¬tions and examples, BRIGAID experts provide insightful feedback through regular phone calls as well as direct feedback using the MAF+’s online review function. By the end of the assessment, the innovators have enhanced their business skills and confidence and they are able to run an assessment independently. Through their user ac¬counts they continue to have access to the portal, which allows them to run further iterations of the assessment and/or start a new one for a different business idea.

BRIGAID helps innovators bridge the “valley of death” and link with investors and funders. After completing the MAF+ assessment, innovators have the skills and building blocks – as well as expert support – to draft concrete business plans to attract investment and grants. BRIGAID al¬ready supports innovators to advertise to clients through the BRIGAID shopfront – www.climatein¬novationwindow.eu – and this is being extended to offer impact investors and end-users the oppor¬tunity to invest in a solution.